The Makin’ It Compound is a multi-day creative hub in downtown Austin, created for the week when the music industry gathers in the city each March. We bring together independent artists, DJs, managers, A&Rs, media, tastemakers, and brands for curated showcases, networking, and cultural experiences.
Each year, the Compound welcomes thousands of guests throughout the week, including 200+ DJs, managers, and industry professionals. What started as an independent showcase has grown into a nationally recognized activation where artists don’t just perform — they connect.
Why We Created the Compound
That week in Austin is full of opportunity — but access isn’t always easy for independent talent. The Makin’ It Compound was built to create a centralized space where serious artists and serious professionals can meet with intention.
Our programming is designed to support:
- Live performances in front of industry professionals
- Intentional networking opportunities
- Media coverage and content capture
- Brand activations and pop-ups
- Real conversations that extend beyond the week itself
The goal isn’t just stage time. The goal is momentum.
Powered by Makin’ It Magazine
The Makin’ It Compound is produced by Makin’ It Magazine, a media and marketing platform founded in 2007 with a mission to connect independent talent and industry tastemakers.
For over 15 years, Makin’ It has featured thousands of independent artists, built national industry relationships, hosted showcases and events, and created visibility opportunities beyond traditional media.
The Compound is the live, in-person extension of that platform — where online visibility turns into real-world opportunity.
Learn more about the parent company at MakinItMag.com.
What Makes It Different
There are hundreds of events happening across the city that week. Very few are curated with long-term artist growth in mind. The Makin’ It Compound focuses on quality, connection, and visibility beyond the stage.
- Curation over chaos: We prioritize prepared talent and meaningful programming.
- Connection over clout: We create rooms where real decision-makers show up.
- Visibility beyond the stage: Performers can access interviews, content capture, and extended exposure.
- Community over competition: The environment is built to foster collaboration, not just slots.
Who It’s For
The Makin’ It Compound is built for:
- Independent artists serious about their careers
- Producers and DJs building their brands
- Managers, executives, and tastemakers looking for emerging talent
- Media and content creators searching for what’s next
- Brands that want to connect with culture authentically
If you’re serious about music and business, this is where you should be that week in Austin.
The Bigger Vision
The Compound isn’t just about one week in Austin. It’s part of a bigger mission: connecting independent talent and industry tastemakers.
Each year, the Makin’ It Compound becomes the physical space where that mission comes to life.
The Makin’ It Compound is an independently produced event and is not affiliated with, sponsored by, or endorsed by SXSW.